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The right way and wrong way to be street credible

February 21, 2003

BLK/MRKT in Los Angeles is known for merging fine art and corporate sponsorship in an uncompromising way that stays street credible and successfully drives trends. Co-Founder Shepard Fairey is best known for his decade-long “Obey Giant” street art campaign that revolutionized guerilla marketing, turning youth culture trendsetters into proponents of the campaign with unprecedented zeal.

The gallery section of the BLK/MRKT space is currently showing an exhibition called “Sponsorship,” a look at how corporate over-sponsorship and pseudo-patronage of the arts have achieved inappropriate levels where companies that want to appear “down” with a certain demographic have attempted to co-opt an honest, organic, real culture with a commercial one. Be sure to check out

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