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Healthier toys

March 11, 2003

Parents have always tried to feed their children “healthy” food but with advances in the scientific understanding of human physiology, the consensus about what constitutes “healthy” has changed dramatically. The resulting uncertainty has left parents in a constant state of anxiety and doubt about the current health wisdom, spurring billion dollar industries in magazines, books, supplements, retail chains and food brands.

A parallel shift has occurred over the last few decades in the toy industry, as neuroscience research and millions of R&D dollars have helped toymakers understand the precise mechanisms of how children learn and how they play. In the coming years, parents will be given increasingly sophisticated options when it comes to choosing toys for their children. One example is Vtech’s bilingual line designed to help children learn a second language. Toy design merges with education strategy, in this case informed by cutting-edge language acquisition research.

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