Previous Next

Messaging ideas

May 8, 2003

Motorola’s new IM-FREE product allows kids to access their precious instant messenging programs via a wireless device so they don’t always have to sit at the PC.
PR newswire article

Nokia has an interesting idea: get ad students to make ads, get viewers involved in rating and choosing them, and run the spots nationally.
mediapost article

New Nokia research shows that the Media Messaging Services (MMS) market is set to take off. MMS offers photo messaging, video/audio clips and mobile internet access to users with specially equipped cell phones. The research suggests MMS will supplement, not replace, SMS and other text-based messaging. Japanese trends suggest that once MMS is widely adopted in the US, it will create demand for much richer content services, and therefore a new specialized media landscape.
research reported in article

Related Articles

Cell trends
10-24 year olds are spending 13 percent of their...
Great ideas matter more than fast ideas
There's a recent article in Ad Age that talks...