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Selling blogs

March 17, 2003

It was just a matter of time. Nokia, Travelocity and Dr Pepper/7-Up Inc. are all trying it. They’re moving into the domain of personal weblogs to generate buzz about their products.
http://www.projectblogger.com/

What makes this domain attractive to these companies is that people approach weblogs with a lowered guard, treating the content more like it’s a friend’s email than an article or advertisement. The irony is that by inserting brand communications into the first-person entry content of a weblog, the very quality of frankness is destroyed and the reader’s guard will go up.

Who knows, though? TV and radio ads still depict obvious actors giving product testimonials in first-person.
http://www.cnn.com/
http://www.ragingcow.com/Home.asp

And here in Sausalito, we Influx trend consultants love to sit back during breaks and sip our Raging Cow flavored milk drinks. All the healthy goodness of milk, with a kick!

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