Forget consumer-generated media
September 22, 2005
Henry Copeland (Blogads) has a great piece about the phrase “consumer generated media” which has become a “catch-all” phrase to describe everything from podcasts to blogs.
Copeland feels that the term is precisely wrong because:
1. They are participants, not consumers
2. It’s not generated, it’s lived, bloggers speak with a point of view and passion
3. It’s also not media, instead it’s vibrant, umediated and immediate
Copeland goes on to suggest a new label: immedia
He believes that companies that aren’t turning consumers into participants are blind to the future of market and markets. Influx agrees.Next post Previous post
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