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Kidults- a new target market
October 20, 2005
Take any gadget that an adult would use and think of a way you can “kidize” the device. One great example is the new Disney MP3 player; a very basic player with a toy-feel that kids love. It’s happening in cellphones and with DVD players.
Could the trend move beyond electronics and into services, perhaps kid-centric investment plans?
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Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
