Previous Next

Method-taking on the cleaning giants

August 30, 2005

Starting a business from scratch is never easy, but Method made its job even harder by choosing to attack some of the giants of packaged goods. Unilever, Procter and Gamble and Clorox are some of the formidable players that Method took on in its quest for share in a highly competitive market.

Using street smarts, an understanding of trends and contemporary branding, Method changed the rules of the category and thrived.

Eric Ryan, one of the founders of Method will speak at Influx’s M-Squared on September 27th. Other speakers include: Chris Anderson (Wired and The Long Tail), Howard Rheingold (Smart Mobs), Jody Turner (CultureofFuture) and Mike Shine. More details can be found here

Related Articles

Why the long tail matters
Chris Anderson's thinking about The Long Tail has...
Method- a thriving david in a world of goliaths
Eric Ryan of Method, the cleaning products...
A report from m-squared
Many thanks to all the speakers and 120 attendees...
The long tail is really profitable
Chris Anderson's big idea in "The Long Tail", is...
Uniqlo gets buzzy
Tip from PSFK's IF Uniqlo, the Japanese...