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How myspace beat friendster

November 15, 2005

An article in Korea’s consumer generated newspaper, Oh My News covers the story of how beat in the social networking space. The story provides a number of reasons for the success of the Myspace brand.

1. Friendster’s design was too slick, looked homemade and more grassroots.

2. Myspace built a core franchise with 14-20 year olds, the epicenter of social networking

3. When Myspace started seeing Friendster’s growth, many jumped ship because they were attracted by a bigger community

4. When Friendster emailed the friends of members, it started a backlash

Myspace has seen staggering growth in the last year, from 1 million visitors/month in September 2004, to the current 17 million.

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