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How myspace beat friendster
November 15, 2005
An article in Korea’s consumer generated newspaper, Oh My News covers the story of how Myspace.com beat Friendster.com in the social networking space. The story provides a number of reasons for the success of the Myspace brand.
1. Friendster’s design was too slick, Myspace.com looked homemade and more grassroots.
2. Myspace built a core franchise with 14-20 year olds, the epicenter of social networking
3. When Myspace started seeing Friendster’s growth, many jumped ship because they were attracted by a bigger community
4. When Friendster emailed the friends of members, it started a backlash
Myspace has seen staggering growth in the last year, from 1 million visitors/month in September 2004, to the current 17 million.
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Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
