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Ibm develops blog search tool

November 9, 2005

IBM is looking to cash in on the Web 2.0 and blog frenzy by offering its corporate customers a sophisticated blog searching tool . It’s called the “Public Image Monitoring Solution” and carries a price tag of a cool $100,000. This is the starting price as there will be consulting fees on top of this, to refine of the software and make sure spamblogs and other annoying pests aren’t searched for.

The entry of IBM into the marketplace is a clear indication of the importance companies are placing on internet reputation monitoring. IBM doesn’t yet have a tool that develops strategies to enable responses to changes in reputation, but that is surely just a matter of time.

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