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A good client

November 29, 2006

Good Magazine is a new title with a different take on the world.

If you would like to know more about them, you can check out our sister site EMERGE where you will find an interview with one of the magazine’s founders.

If you happen to subscribe to the magazine, you will have received a surprise in the mail this week, a newspaper with the theme of “America Love it or Fix It”. It’s the work of students at Wieden and Kennedy’s 12 (the ad school).

Originally, 12 were asked to produce a four-page statement as the opening to the launch issue. A month later, 2 students came back to the client with a complete book containing dozens of spreads.

Good decided to produce it all.

Here’s some of the work…….

America Love it Or Hate It

America Love it Or Hate It

America Love it Or Hate It

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