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Selling creative ideas

February 12, 2006

Finding ways to present ideas to clients is increasingly important these days, with more people getting involved in decisions and more money at stake.

The pre-visualization of architecture projects has evolved from static models to include the use of fly- though 3-D films and complex animation. A great example of this type of work is Brooklyn Digital Foundry’s fantastic film for OMA’s Museum Plaza development in Louisville, Kentucky . This film starts with the model form and adds a variety of visual interesting elements to give us a really cool perspective of this proposed project.

It appears that creative tools to sell the idea, are now becoming almost as important as the idea itself.

Thanks to Daily Dose of Architecture for the lead

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