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Influx word of the week: slivercasting

March 14, 2006

As reported in last Sunday’s NYT.

“In the last six months, major media companies have received much attention for starting to move their own programming online, whether downloads for video iPods or streaming programs that can be watched over high-speed Internet connections.

Perhaps more interesting and, arguably, more important are the thousands of producers whose programming would never make it into prime time but who have very dedicated small audiences. It?s a phenomenon that could be called slivercasting.

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