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Big media gets behind the environment

April 15, 2006

Environmentalists have long been criticized for being ineffective communicators, they have often found it difficult to reach a broad audience and attract attention to the issues that they care passionately about.

While none of the efforts listed below will reach a truly mass audience, it appears that the environment is an issue that big media and Hollywood are starting to take seriously.

Vanity Fair has dedicated its latest issue to the environment

Al Gore’s new documentary on global warming will be in theaters at the end of May

Brad Pitt will narrate a new PBS documentary on sustainable design and architecture that will air in June

While these efforts will help raise the issues in compelling ways, none will have the scale of the 2004 movie about climate change, “The Day After Tomorrow”, which to date, has grossed over half a billion dollars worldwide.

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