Big media gets behind the environment
April 15, 2006
Environmentalists have long been criticized for being ineffective communicators, they have often found it difficult to reach a broad audience and attract attention to the issues that they care passionately about.
While none of the efforts listed below will reach a truly mass audience, it appears that the environment is an issue that big media and Hollywood are starting to take seriously.
While these efforts will help raise the issues in compelling ways, none will have the scale of the 2004 movie about climate change, “The Day After Tomorrow”, which to date, has grossed over half a billion dollars worldwide.Next post Previous post
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