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Levi’s, teens and ipods

August 8, 2006

A few months back we wrote about Levi’s decision to jump on the iPod bandwagon and launch a pair of jeans designed for the ubiquitous device.

Thanks to the Dutch site, Bright, we can now see what these jeans look like.

The jeans have an extra pocket for the iPod, but they offer little protection for the expensive device, in addition, they seem to call out the fact the wearer has an iPod.

This is especially dangerous, given the rise in street robberies, because of the iPod. A recent report from the UK claims that the average Brit is walking around with $1500 of gear on them.

Looking for a real market opportunity?

How about clothing for teens that disguises the fact they are carrying this expensive gear?

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