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The favor bank

December 5, 2006

This nice graphic comes from Howies’ latest catalog. Yep, the same clothing company that just got purchased by Timberland. Every small company knows that it needs favors to get it off the ground and this is the spark that often builds brands.

It will be interesting to see if Howies can remain true to its vision and values, post acqusition. Its first test will be paying back those early favors.

Favor Bank

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