Brand experience: apple’s personal trainers
May 12, 2007
A couple of days ago, Influx discussed the potential for brands and retailers to add experiences to their offering.
In the piece we incorrectly classified Apple as a pure brand retailer with no brand experience elements. We are wrong most of the stores have classes and group training. Which adds an educational experience element to retail. Apple also has its One 2 One Personal Training program which allows people to get personal training in a range of skills from photography to web development.
For just $99 a year, it’s a great deal and a clever way for Apple to enhance its relationship with its customers.Next post Previous post
|Retail experience: nokia vs. apple
John Dodds over at Make Marketing History has a...
|Does every premium brand need an experience center?
Mercedes-Benz just opened a
|Brand experience: bmw’s ring taxi
If experience makes the brand, how do you create...
|The secrets of the apple store
Forbes covers some of the highlights of a recent...
|Mobile brands adding experience to retail
Helio and Verizon have recently launched new...