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Brand experience: apple’s personal trainers

May 12, 2007

A couple of days ago, Influx discussed the potential for brands and retailers to add experiences to their offering.

In the piece we incorrectly classified Apple as a pure brand retailer with no brand experience elements. We are wrong most of the stores have classes and group training. Which adds an educational experience element to retail. Apple also has its One 2 One Personal Training program which allows people to get personal training in a range of skills from photography to web development.

For just $99 a year, it’s a great deal and a clever way for Apple to enhance its relationship with its customers.

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