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Brand proof from oakley

November 23, 2007

People want to know a brand is authentic and that it performs like it says it does.

In a transparent world where people have information at their finger tips, brands are having to prove themsleves to people in the most authentic ways possible.

Oakley has always been a hard-core, rugged brands with its own unique style, but the appeal lies right in the “bombproof” part of the brand.

To demonstrate this important aspect, Oakley has created the O Lab– (a rolling lab) to show the extreme lengths the brand goes to test and make sure its products work. It’s a neat idea and  step above the classic event marketing model.


Oakley’s Rolling O Lab: The Science Of Sunglasses – video powered by Metacafe

More on the lab here from Notcot.

Posted by Ed Cotton