Clients dont want great ideas
May 14, 2007
Business Week recently conducted a survey amongst senior executives on
the topic of innovation. One of the questions
struck Influx as being especially interesting; the obstacles to return
on investment for innovation.
The barriers aren’t exactly what you expect them to be, for example,
clients don’t seem to have a problem generating the ideas, it’s the
implementation that’s the issue.
Clients need help in areas beyond the creative generation of the ideas themselves.
Specifically, clients want help in the following areas…
- Becoming more comfortable with risk
- Streamlining the internal co-ordination process
- Identifying the right opportunities
- Bringing relevant consumer insights to the table
It appears clients want strategy and process, more than
creativity a notion that runs counter to the thinking at most communication
Next post Previous post
|Great ideas matter more than fast ideas
There's a recent article in Ad Age that talks...
|Ad agencies aren’t the only ones with ideas
Business Week has a brilliant article on...
|Great ideas now: a how to guide
The Past, Present and Future of Great Ideas ...
|Where great ideas come from- steven johnson
A great video from Steve Johnson explaining where...
|Are ad agencies being left out of the innovation party?
With innovation and ideas becoming the new...