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Cultural curation and punching in

December 2, 2007

Last Friday in San Francisco Alex Frankel held a launch for his new book Punching In.

An Influx interview with can be found here.

There were drinks, Alex read some passages from the book and on a wall in the gallery there was this board full of stuff.
Cultural Curation from Alex Frankel's Book Punching In

Since Alex’s book “Punching In” is all about the world of a brand from an employees perspective. For the book, Alex worked at The Gap, Apple, Starbucks, Enterprise and UPS over a two year period to learn their secrets and internal brandwashing techniques. 

In the process, he collected a number of artifacts from his experience including; uniforms, badges, rule books, guides and pay slips, some of which were dispayed on the board.

It was a nice example of cultural curation (idea by Grant McCracken) where the physical elements and artifacts that define a culture are collected and understood.

It’s something planners could be doing more of. We tend to do a lot of talking to people and not a great deal of looking and observing. If we looked deeper and picked up and documented more fragments it might lead to some richer insight.

Posted by Ed Cotton

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