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Radiohead lets the fans decide

September 30, 2007

Radiohead’s new album release is a few days away and for a band without a record label, they are out of contract with EMI, so they have to take matters into their own hands.

Firstly, there’s been no pre-publicity for the album, most fans were expecting it to be released next year and secondly the band are making the album available in various formats including internet download.

The most curious thing about the download is that the band are letting the fans decide how much they want to pay.

It's Up to You

How is that for brand trust?

Posted by Ed Cotton

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