Social media is becoming a big deal for business
January 12, 2007
Student researchers at the UMass Dartmouth Center for Marketing Research conducted a survey (in November-December 2006) with Inc 500 companies (America’s biggest private companies) to understand the awareness and adoption of social media in the business world.
They talked to 121 companies and found:
- 42% were very familiar with social networking
- 36% were very familiar with blogging
- 31% were very familiar with online video
They also measured their usage of social media which can be seen in the graphic below.
Finally, they asked companies about the importance of social media to their business and marketing strategy- 66% stated it was somewhat important or very important.
There is obviously considerable room for growth, but it shows that the world of social media is finding its way into corporate American and moving well beyond the Fortune 500.
The report can be downloaded hereNext post Previous post
|Social media isn’t just social media
Social media is what many brands want a part of,...
|Do clients need social media agencies?
According to Campaign, VW is looking for a social...
|Apple and wells fargo don’t respond to social media
Tom Formeski's recent post about social media and...
|Using social media to buy broadcast tv
Having spent the day at The ARF's rethink...
|The strategy of the social media conversation
Social media expertise is supposedly the most...