Previous Next

Starbucks uses youtube to start a conversation

January 27, 2007

Instead of trying to entertain or capture people’s attention with a crazy video of exploding coffee cups, Starbucks is doing something serious.

It won’t win awards for its creativity or production values, but that’s not the point.

The brand is using the new medium to explain itself to the public, engage in dialog and conversation and introduce the people behind the brand.

It’s smart and more companies should be brave enough to do the same.

Via The True Talk Blog

Related Articles

How hard is it for a company to start a conversation?
Tom Guarriello makes a great point in the latest...
Dell joins the conversation
It's impossible to have a conversation if only...
Crisis management or just another conversation
Over a month has passed since the Domino's...
Brand nirvana is mass cool- the secret- particpation and the right conversation
This is from a Brian Eno article that appeared in...
The conversation as media
Twitter just produced this interesting chart...