Starbucks uses youtube to start a conversation
January 27, 2007
Instead of trying to entertain or capture people’s attention with a crazy video of exploding coffee cups, Starbucks is doing something serious.
It won’t win awards for its creativity or production values, but that’s not the point.
The brand is using the new medium to explain itself to the public, engage in dialog and conversation and introduce the people behind the brand.
It’s smart and more companies should be brave enough to do the same.Next post Previous post
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