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The rapture of gaming- photography as a planners tool

April 24, 2007

Joerg Colberg’s Conscientious blog has a series of links to photographers who take portrait shots of video gamers in action. It’s a fascinating look at the power of gaming and how it can drag mind, body and spirit into an immersive experience. These people look like they are being controlled by a powerful force.

The shot we’ve included is by Shauna Frischkorn and is titled Todd- (playing test drive 2001).

Todd Deutsch is another photographer who has brilliantly captured the same subject.

As is Philip Toledano

As planners, there’s a huge opportunity to use photography and photographers more. Obviously there’s the work of Jan Chipchase at Nokia and IDEO who use photography to make observations about how people use technology and stuff, but how about working with a serious photographer to capture the spirit of a sub-culture or a target segment?

Anyone done this?

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