Ad as art- vw night driving
November 10, 2007
Sometimes advertising can come close to art.
This is a great example from VW UK that opens-up a new thought and territory around night driving. The idea to turn night driving from something that’s fearful and dull, to a place of discovery, makes for a very nice strategic thought, but that’s just the start. From that foundation, creativity kicks in to overdrive and comes up with something fresh using the backdrop of the the city of Los Angeles, the vocal talents of Richard Burton and the writing of Dylan Thomas.
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