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Innovative sports marketing- the battle of the surfaces

April 30, 2007

Saatchi and IMG have put together a great idea for a tennis match between the world’s best grass player, Federer and the world’s best clay player, Nadal. They will  play on a court that is half clay and half grass. 

This project is designed to help attract global attention and focus on the Spanish island of Mallorca which also happens to be Nadal’s home . So if Nadal wins, there will probably be a rematch in Federer’s home country, Switzerland.

Via Lunch Over IP

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