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Social television- joost

April 14, 2007

Janko Roettgers over at NewTeeVee has a great post about Joost and its killer app, metadata.

“Imagine a personalized TV channel that only serves you shows your friends are literally talking about. Or think about the way this could transform programming itself. What if the Lost folks didn’t do their next Alternative Reality Game on the web, but in Joost itself, allowing you to collaborate with your friends and collect clues while watching the show?”

It suggests the arrival of a very different television viewing experience with the integration of social networking and community through the TV and the ability to use that information in clever ways.

How could advertisers get involved in this?

How can they add value, rather than just have static billboards?

How can they engage the viewer in a social experience?

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