Starbucks is a network
January 19, 2007
“More people visit a Starbucks every week (40 million) than watch the highest rated TV show (20 million), we are a network. “
Howard Schultz on Charlie Rose- January 17th, 2006
On the show, Schultz suggests Starbucks will continue to push into the entertainment space, focusing on emerging artists in music. film and documentry. He sees the company’s role in entertainment as introducing people to things slightly outside of mass commercial culture. Some of this content will be available for consumption over the instore Wi-Fi network.
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