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Brand extensions- deadwood boots and hummer phones
February 12, 2007
A couple of interesting brand extensions came to Influx’s attention today.
Deadwood boots- a deal between Billy Martin and HBO Properties
Hummer phones- Hummer continues to expand its brand, now into mobile communication
Proof that the rugged, individual pioneer spirit of America is alive and well and continues to sell product.
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Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
