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HD viewers like ads more

February 10, 2007

With HD, all TV appears to get more interesting.

Nielsen just released a slew of stats on the Superbowl; the most interesting was the impact of HDTV on commercial viewing.

* People who viewed the game in HD could recall 15% more of the commercials.

* HD viewers were 27% more likely to find the ads in this year’s Super Bowl at least as entertaining as last year’s Super Bowl.

Is it really the impact of HD, or they just ad lovers?

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