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HD viewers like ads more
February 10, 2007
With HD, all TV appears to get more interesting.
Nielsen just released a slew of stats on the Superbowl; the most interesting was the impact of HDTV on commercial viewing.
* People who viewed the game in HD could recall 15% more of the commercials.
* HD viewers were 27% more likely to find the ads in this year’s Super Bowl at least as entertaining as last year’s Super Bowl.
Is it really the impact of HD, or they just ad lovers?
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Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
