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Knol- a unit of boring knowledge

December 14, 2007

Google announced today that it’s bringing out/working on a new service called Knol. It’s a mash-up of and Wikipedia and looks designed as a defensive play to eat up more ad dollars and to provide more places for blue links to go.

Sadly, it has none of the innovation one expects from Google and perhaps that’s the current problem with the company. All its innovation has been put into search and its become like every other company that exploits its critical mass by bringing other “me-too” offerings into its orbit.

This is a shame, because a dynamic conversational engine that provides an interesting way of consolidating knowledge could be very different and useful.

Hopefully, Google will re-think this and try to bring a new idea to the table.

Posted by Ed Cotton

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