Nokia plays offense
August 31, 2007
Nokia dominates the global handset market- in Q2 2007 the company sold 100 million phones and holds over 35% of the global market.
However, it’s been something of a sleeping giant, it hasn’t had the coolest products or image that Apple possesses, but could that be about to change?
In the last week or so, Nokia has gone on the offensive and launched:
1.Ovi- a new web portal for mobile social networking
2. An iPhone clone set for launch early in 2008.
With the combination of aggressive copycat tactics- (clone phones and retail stores) and a new cooler image, Nokia could easily extend its category dominance.
All it needs is better advertising.
Posted by Ed CottonNext post Previous post
|Retail experience: nokia vs. apple
John Dodds over at Make Marketing History has a...
|Nokia- mobile phones are the new computers
Nokia demonstrates how it's leveraging insights...
|Nokia vs. motorola
While Motorola has captured most of the recent...
|Can nokia win with openness?
Nokia is trying hard to be seen as an open...
|Dazzling mobile phone stats from nokia
It's Chipchase day here at Influx Insights, so...