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Nokia plays offense

August 31, 2007

Nokia dominates the global handset market- in Q2 2007 the company sold 100 million phones and holds over 35% of the global market.

However, it’s been something of a sleeping giant, it hasn’t had the coolest products or image that Apple possesses, but could that be about to change?

In the last week or so, Nokia has gone on the offensive and launched:

1.Ovi- a new web portal for mobile social networking

2. An iPhone clone set for launch early in 2008.

With the combination of aggressive copycat tactics- (clone phones and retail stores) and a new cooler image, Nokia could easily extend its category dominance.

All it needs is better advertising.

Posted by Ed Cotton

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