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Retailers new enemy- the cellphone

January 18, 2007

Retailers are under photographic fire for failing to live up to their brand promises.

Let’s face it, it can be tough for retailers to keep their promises, so many square feet, SKUs and stores to keep nice and tidy, sometimes things might just go a little out of control.

The only problem is that people have cameras on their cell phones and sometimes feel obliged to use them.

A cellphone paparazi attack on Kohl’s complete with a corporate response and a slideshow.

Here’s a photographic document of a Wal-Mart store, hardly a showcase

This set was posted on Flickr on January 14th and has already been viewed 179,000 times!

Cell phone cameras are powerful things and for brands that don’t deliver, it’s a shot that can be heard around the web.

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