Retailers new enemy- the cellphone
January 18, 2007
Retailers are under photographic fire for failing to live up to their brand promises.
Let’s face it, it can be tough for retailers to keep their promises, so many square feet, SKUs and stores to keep nice and tidy, sometimes things might just go a little out of control.
The only problem is that people have cameras on their cell phones and sometimes feel obliged to use them.
This set was posted on Flickr on January 14th and has already been viewed 179,000 times!
Cell phone cameras are powerful things and for brands that don’t deliver, it’s a shot that can be heard around the web.Next post Previous post
|Retailers tailor stores to match local tastes
Category killing mass retailers are often...