Ad agencies and blogs
October 3, 2007
A few months back Aki Spicer of Fallon and I presented at the AAAAs Account Planning Conference on the topic of ad agencies and blogging. We wet out and did a little bit of research to uncover what planners throught the advantages and disadvantages of blogs and blogging are. The presentation can be found below and it contains a pretty compelling argument on why agencies and their planners should be blogging.
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