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Innovation happens in unexpected places – mobile banking in kenya

March 21, 2007

People have expectations that technological innovation is seen first in the developed markets; countries like Japan, Korea and the US are usually the first to showcase new breakthroughs in computer or mobile technologies.

Mobile banking has been promised for years, but one of the first countries to adopt the technology is not one of those mentioned above, but Kenya, on the continent of Africa.

Kenya has one of the fastest rates of mobile adoption anywhere in the world, with 8 million of its 35 million citizens now owning a phone, just 7 years ago, there were only 15,000.

Now, thanks to the M-Pesa service, Kenyans can send and recieve money using SMS messages.

Who could have imagined that Kenya would have SMS money transfer before the US?

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Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.

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