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New york times on user generated ads

May 26, 2007

The New York Times reports today on some of the problems brands are having with user generated advertising, the biggest problem of all is getting great ideas.

“But these companies have found that inviting consumers to create their advertising is often more stressful, costly and time-consuming than just rolling up their sleeves and doing the work themselves. Many entries are mediocre, if not downright bad, and sifting through them requires full-time attention. And even the most well-known brands often spend millions of dollars upfront to get the word out to consumers.”

Don’t say we didn’t warn you about this.

Here are links to some of our posts about the perils and opportunities of user generated content.

8 Ways to Get Beyond the User Generated Ad

Post-Superbowl- Is it time to Re-think the Creative Department

“You” are Not Ad Agency of the Year

Consumer Generated Content isn’t Easy to Get

User Generated Content- Tools for Making the Crap, Great

3 Ways to Make User Generated Content Better

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