New york times on user generated ads
May 26, 2007
The New York Times reports today on some of the problems brands are having with user generated advertising, the biggest problem of all is getting great ideas.
“But these companies have found that inviting consumers to create their advertising is often more stressful, costly and time-consuming than just rolling up their sleeves and doing the work themselves. Many entries are mediocre, if not downright bad, and sifting through them requires full-time attention. And even the most well-known brands often spend millions of dollars upfront to get the word out to consumers.”
Don’t say we didn’t warn you about this.
Here are links to some of our posts about the perils and opportunities of user generated content.
8 Ways to Get Beyond the User Generated Ad
|User generated content overkill
The great hype machine rolls on with the user...
|User generated love
Learning to Love You More is both a web site and...
|Havas media lab on user generated context
Havas Media Lab has been working hard to produce...
|How to make user-generated technology
We are now pretty much done with the whole idea...
|From user-generated to mass-generated
Is the “swarm” a way of improving the...