Previous Next

Brand timelines- planners love great visuals

May 25, 2008

Noah Brier just gave us a new world of Brand Tags and now Dear Jane Sample has come up with something many of us have always wanted to do, but could never get quite right, the simple art of the Brand Timeline.

It’s a way to visualize the brands we interact with over the course of the day. It’s really Brands in Your Day.

Planners love this stuff because it’s a nice way to bring thinking to life and it’s great to be able to see the time when brands are being used this could even have media implications for example.

Perhaps there’s another version of this which examines the depth and scale of relationships individuals have with brands something relating to distance.

Shown below is the timeline from Doug Jaeger of Happy Corp.
Doug Jaeger's Brand Timeline

Posted by Ed Cotton

Related Articles

Planners must love numbers
Reuters recently wrote an interesting story about...
Great brand stories need great presentation
It's a widely documented trend that consumers are...