Invite your customers to come and see you
March 2, 2008
Innocent Drinks has always thought differently about the relationship it has with its customers.
It’s constantly looking to level the playing field, which can be something of a challenge as the company grows.
However, they are continuing to innovate in this area of outreach, as witnessed by its announcement for an AGM in April.
“We’ve always liked to know what you think
of our drinks. That’s why we ask you to ring the banana phone or pop
into Fruit Towers. And it’s great when you do because we get to have a
chat, and find out what you’d like to see innocent doing next.
This year, we thought we’d go a step further and have our very own
AGM. It’s not going to be particularly formal (no men in suits telling
you about profit engineering). We see it as being more like a get
together in a village hall where you find out what’s going on, have a
bit of a debate and then vote on a few things.
We’ve never done anything like this before, but the general idea is
to try and get about a hundred of our drinkers to come along and find
out a bit more about life at Fruit Towers. And, more importantly, get
involved in voting on what we should be doing next as a business.
So you get to tell us what to do, and we’ll give you lots of free
smoothies. And that’s it really. It would be great if we could get
every single person who ever drank a smoothie to come along, but we
think it might be a bit of a squeeze. Which means we’re going to have a
ballot where everyone who fancies it lets us know their name, and says why they’d be a good person to have along on the day.
It would be great to hear your thoughts about what you’d like to
know about most. And if you don’t get picked, we promise to make sure
we update you on everything that happened on the day, and give you a
chance to have your say too.”
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