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Is your brand with the program?

February 20, 2008

The idea of brand as media, is something I have gotten tired of talking about.

Here’s yet another brand creating its own channel of content.

“This is the YouTube channel for the Social Media Communications team at
Nokia. We’ll be posting as many videos on Nokia stories, products,
services, and people as we can get our hands on or produce ourselves.”

The point here is not to compete with NBC or the hamsters on YouTube, but to provide content for consumers who like your brand, or are just simply interested in hearing what you have to say.

Posted by Ed Cotton

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