Madison avenue ready to eat its own
September 24, 2008
If you thought the boring tactic of consumer generated advertising was dead, done and over, time to think again.
Doritos is clearly in love with this tactic and is back at it for Superbowl 2009, with a very big twist.
It’s challenging consumers to develop a spot that beats out the best of Madison Avenue.
The prize for beating the pros is $1million. This makes it interesting and gives the contest a little bit more of a bite.
What are we to expect next year?
$1 million, the office and the title of Global Creative Director on Doritos Worldwide!
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