Media is really creative!!
June 9, 2008
There’s a war that’s been raging for decades over the ownership of creativity inside agencies.
The battle has long been dominated by the department with creative in their title, rendering everyone else often seemingly also-rans in the ideas stakes.
However, we all know far better than that and in a world driven by ideas, it pays if everyone in the agency can put on a creative hat from time to time.
Nice to see Naked taking the issue head on and as a creative media shop hosting its own art show.
It’s the thinking and the idea that’s way better than the art itself, but, of course, that’s the point.
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