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Mother lose pitch, but win the movie assignment

August 15, 2008

Somers Town is a recent UK movie release (see below).

It’s by acclaimed director and Shane Meadows (This is England) and written by a couple of guys at Mother and brought to life by the agency’s movie division Mother Vision.

Interestingly, the film is funded and supported by Eurostar, a client Mother pitched for and lost. However, they had an idea to make short films in the pitch and followed up with the client to eventually gain funding for this project.

Brands have played around in this area for years, but it looks like we are going to see more of this type of funding as brand owners look for interesting points of connection beyond the predictability of television.

Posted by Ed Cotton

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