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Virgin pimps its brand right

September 6, 2008

Virgin America has teemed up with HBO’s Entourage.

Smart move because the sensibility of both the show and the brand are a perfect fit with Virgin.

It’s something you can’t imagine another carrier doing and clearly sets Virgin apart from the rest of the carriers.

Clearly the airline industry is looking to re-coup as many $$$ as possible, so partnerships like this are its future.

United are doing it with Westin.

What about Jet Blue?

Surely it was the brand that should have been partnering with HBO, instead, they are giving away Bed Bath and Beyond vouchers, that’s not right.

Virgin has been eating away at Jet Blue’s image and this type of partnership is powerful enough for them to leap way ahead.

Posted by Ed Cotton

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