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The conversation as media

February 7, 2008

Twitter just produced this interesting chart showing the volume of conversations on its network plotted over the duration of the Superbowl.

Twitter and the Superbowl 2008

It’s interesting to see what generates the volume and how it changes over time.

Perhaps of greatest significance is the idea that the conversation itself is now its own media.

The user interacting with mass media through new media generates a conversation stream which in itself creates a new media. Opinions, thoughts, ideas and trash talk all fill the airwaves as people participate with an event in a radically new way.

Clearly there are opportunities here for Twitter to align with media brands to scale these conversations and for the media companies to look at interesting new ways for brands to participate.

Posted by Ed Cotton

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