The conversation as media
February 7, 2008
Twitter just produced this interesting chart showing the volume of conversations on its network plotted over the duration of the Superbowl.
It’s interesting to see what generates the volume and how it changes over time.
Perhaps of greatest significance is the idea that the conversation itself is now its own media.
The user interacting with mass media through new media generates a conversation stream which in itself creates a new media. Opinions, thoughts, ideas and trash talk all fill the airwaves as people participate with an event in a radically new way.
Clearly there are opportunities here for Twitter to align with media brands to scale these conversations and for the media companies to look at interesting new ways for brands to participate.
Posted by Ed CottonNext post Previous post
|The strategy of the social media conversation
Social media expertise is supposedly the most...
|Being talked about simply isn’t enough
Twitter just released its list of leading...
|The center of the green conversation
Pete Blackshaw in CGM writes today about the...
|Media readers can become media writers
Mediapost links up with Posterous to allow its...
|Mad men teaches us how to have an engaging conversation
This is a great example of how you can engage an...