Cracking the code- the brain is too complex to ever understand
February 7, 2008
Experts are suggest that we will soon be able to fully understand the human brain and unlock its secrets.
Marketers are salivating at the prospect of this and the opportunity of more potency in the business of persuasion.
Not so, says Prof Colin Blakemore.
“(The human brain is)…an organ so complex we may never fully understand it
You don’t have to be a neuroscientist to realise that this is an exciting time to be studying the brain.
Yet the brain remains one of the greatest areas of ignorance in
contemporary science. The scale of the problem is immense. There are
100,000 million nerve cells or more in the human brain, with 10,000
times as many connections between them. That means that, on average,
the brain makes a million connections every second for the whole of our
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