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Esquire and e-ink

September 20, 2008

Esquire is celebrating its 75th birthday this month and it has a tremendous issue to celebrate the feat. Of course, it wouldn’t be complete without some “widget’ that gets everyone talking, so they have an e-ink cover.

It’s basically a flashing display powered by masses of batteries that highlights some of the cover features. Net- it gives you and idea of what this technology might be like in the future.

The problem here is that we’ve all been so seduced by the technologically flashy and new that we’ve forgotten the consequences of what this all takes.

In fact, the magazine features an article that proudly proclaims that number of transportation steps it took to get the cover to market.

The Journey of Esquire's E-Ink Cover

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