Previous Next

Facebook applications and brands

March 18, 2008

Can the success of Facebook applications provide any help for brands seeking deeper relationships with consumers?

Shelly Farham has done some interesting research into the applications to determine what works and why.

“In reviewing the dominant types of applications, it is clear that most
of the applications are helping users achieve social goals such as
improved communication, learning about the self relative to others,
finding similar others, improving self-presentation, engaging in social
play, and engaging in social exchanges via gifts and media. Despite its
shifting demographics, Facebook is still very much a social arena in
the private, personal domain, not the professional domain.

There are some clear signposts here for brands if they want to play in this domain and beyond.

Net/Net- How can they provide tools that allow for social exchange, social learning and communication?

Posted by Ed Cotton

Related Articles

Brands on facebook-part one
In the last week or so everyone has been...
Facebook charges brands for your brand interactions
The full merging of brands into the social media...
Do brands have what it takes to help facebook succeed?
Consumers clearly have a problem with the current...
Screen Shot 2015-04-01 at 6.24.09 AM
Facebook is Taking over the World and 5 Things Brands can do about it
Not everyone thought Facebook would make a smooth...
Brands with the most fans on facebook
Playing around on the All Facebook site you can...