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Fast now has a value

June 18, 2008

Influx recently wrote about the power humans have to process images and how this impacts web site design. It now appears Google is placing a value on fast. It is now adding load time as a factor in how it applies quality scores to keywords.

The company explains the reasoning behind the move as follows..

“Two reasons: First, users have the best experience when they don’t have to wait a long time for landing pages to load. Interstitial pages,
multiple redirects, excessively slow servers, and other things that can
increase load times only keep users from getting what they want:
information about your business. Second, users are more likely to
abandon landing pages that load slowly, which can hurt your conversion
rate.

We are now in a world where milliseconds matter and clearly now there’s a price to pay for being too slow.

Posted by Ed Cotton

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