Is red bull moving into the mobile phone world?
October 1, 2008
It looks like the energy drink pioneer is making a move into the challenging world of mobile phones.
At present, this is probably for Austria only, the brand’s home market.
My German is lousy, so I can’t read the contents of the site, but it looks like handsets and lots of content featuring the brand’s various flavors of extreme sports.
It’s certainly one way of controlling your brand image- owning the medium of choice for your core target.
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