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Is red bull moving into the mobile phone world?
October 1, 2008
It looks like the energy drink pioneer is making a move into the challenging world of mobile phones.
At present, this is probably for Austria only, the brand’s home market.
My German is lousy, so I can’t read the contents of the site, but it looks like handsets and lots of content featuring the brand’s various flavors of extreme sports.
It’s certainly one way of controlling your brand image- owning the medium of choice for your core target.
Posted by Ed Cotton
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austriaenergydrinks
handsets
mobiles
redbull
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
