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The impatience of web users

May 28, 2008

According to the BBC, web usability guru Jakob Nielsen’s latest report finds web users less tolerant and patient when it comes to web sites.

Some key quotes from Dr Nielsen in his BBC piece

“Web users have always been ruthless and now are even more so..”


“People want sites to get to the point, they have very little patience..”


“I do not think sites appreciate that yet,they still feel
that their site is interesting and special and people will be happy
about what they are throwing at them.”

It’s a big challenge for brands to get their emotions, richness and feelings across, when all a user wants to do is find out the price of a product.

I guess this is all about options and navigation, allowing the user to get to a place fast if they need to, but according to Dr Nielsen,  most want to take the expressway.

Posted by Ed Cotton

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