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A crisis shouldn’t stop innovative marketing

March 11, 2009

Banks are obviously in the firing line at this moment in time and some are doing some pretty desperate things to try and maintain their credibility.

It’s therefore refreshing to see Bank of America build on its “Keep The Change” program with “Add it Up”; a program that allows its customers to obtain discounts from online retailers and put those savings directly back into their bank accounts.

It’s a great demonstration that BofA understand current consumer needs and is going above and beyond banking as usual to deliver a new service offering.

Add it Up-Bank of America

Posted by Ed Cotton

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